The Department of Posts has become the first government organisation to be on the social networking site Twitter. Titled ‘PostOfficeIndia,' the DoP's page already has around 200 followers, from both India and abroad, in less than two months of its operations.
As part of its new business strategy, the DoP wants to leverage this unique medium to promote its business, as is being done by leading food chains and other firms in the U.S. and Europe. Though DoP officials are currently managing the web page, soon it plans to have a dedicated team of people to answer queries of followers and paste latest promotions and programmes of the department. It also plans to have sub-categories for various users such as business users, foreigners and have posts State and region-wise.
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