India Post has launched 'My Stamp' at Indipex-2011, World Philatelic Exhibition on 12th February 2011. 17 different sheets were made available during the launch of 'My Stamps' having designs/themes of 12 diff. Sun signs (Aries, Taurus, Gemini, Leo, Virgo, Libra, Scorpio, Sagittarius, Aquarius, Pisces, Cancer and Capricorn) Taj Mahal, Jungle lore (Wildlife: Indian lion, Indian elephant, Tiger, Rhino), Tales of Panchatantra (The lion and the rabit, The monkey and the crocodile, The crow and the snake and The tortoise and the geese, Full steam ahead (Locomotives: WP/1, 1963, WDM2, 1963, GIP No. 1, 1853 and F/1, 1895) and Flying high (Aeroplanes: LCA - Tejas, Dhruv and HT-2).
In the second phase four new designs on Flower theme (Lily, Dahlia, Cineraria and Pansy) were launched on 19th October, 2012.
As per the Directorate OM No. 17-5/2013-Phil, dated 22nd July 2014, 10 new themes of My Stamps have been launched, viz. Red Fort, Qutub Minar, Taj Mahal, Hawa Mahal, Mysore Palace, Fairy Queen, Port Blair Island, Ajanta Caves, St. Francis Church and Greetings.
These new themes are based on local tourist attraction places. Therefor the distribution of the same has been prepared in view of the location of the above places, except Taj Mahal, Fairy Queen and Greetings which are distributed to all postal circles, rest of the themes are circulated only to the concerned circle headquarters. However My Stamp Counters and philatelic bureaux of the circles other than the philatelic bureau situated at circle headquarter can place their demand of My Stamp sheetlets to the philatelic bureau situated at circle headquarters.
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